Ads! This is where you really get challenged. It’s your make it or break it, bread and butter. Lord, do you ever sweat and pray that SOMEONE will make that call to your client to legitimize your worth. It keeps you up at night waiting, hoping but for some explainable reason you get “Hey. Someone called because of the AD you did!” Exhale and smile with pride. Well earned until the NEXt client. Godspeed.